AI Intelligence Infrastructure for Fitness Businesses

“Fitness, broadly, has long needed a unifying language; one that transcends individual players and speaks to the opportunity and discipline of the industry as a whole. Operators have long demanded it.

Investors have been asking for it. If it can also create common language between the broader gym space and the boutique fitness sector - close cousins in the same fitness family - it could transform how we grow, invest, and innovate. We applaud and support any effort to make that happen.”

‍“Every industry that has matured into an investable asset class has done so by adopting consistent benchmarks. For example: CPG + Food & Beverage rely on NielsenIQ, Circana, and SPINS; Hospitality has STR reports; TV uses Nielsen ratings; Restaurants track performance with Black Box Intelligence.

Fitness, by contrast, remains fragmented - its largest brands operate on different metrics, making comparability difficult. Until the sector rallies around shared standards, valuations will continue to lag behind its true potential.”

“True market intelligence is the holy grail. I grill founders on how their metrics compare and how clients feel about them, but in boutique fitness, it’s a fractured, painful process. The biggest brands live on different booking platforms, and reports barely scratch the surface. A simple, unified intelligence system is worth its weight in gold.”

“Universal benchmarks and true market intelligence, spanning the entire boutique fitness sector, are now critical for growth. They make everything easier: valuing businesses, uncovering untapped revenue, and driving operational efficiency.

The fastest way to know what’s possible is to see; in real time, what the best in the market are already achieving.”

“HALO sector companies are in a very unique position to build an abundance of personal and member relationships that, in turn, results in access to information, triggers, goals and purchasing habits.

As I have said, you can’t have artificial intelligence without intelligence. Gathering data, building KPIs and using this information to bullet proof a business will define the winners and losers over the next 24 months.”

“Boutique fitness must mature as a sector. To do so requires the ability for all operators in the space to truly see what’s possible and to operate with precision.”

“This is the moment for fitness to build an industry-wide set of benchmarks and KPIs as I did at Standard Media Index for the global advertising industry and for the global healthcare market as well.”

“Evaluating, investing in, and then running a portfolio of companies, one of the things you dearly hope for is a set of metrics and benchmarks that allow you to understand what you’re investing in, how much has to change to be the leader, and how much additional opportunity lies in the companies.”

“For the wellness industry to grow, we need to speak a common data language. At WellnessLiving, we're committed to helping define that language - one built on shared benchmarks and meaningful KPIs that empower studio owners to act with confidence.

That’s why we’re working with FitGrid to bring greater transparency and intelligence to the industry. Together, we’re helping raise the bar on what operators can expect from their data - and how they use it to fuel growth and make smarter, more informed decisions.

This is the kind of collaboration and forward-thinking our industry has been waiting for - and we’re proud to help lead the way.”

“The fitness industry is growing, but to mature and scale further, it needs a common language: shared KPIs, cross-platform benchmarks, and trusted visibility across brands.  FitGrid is building this common language and benchmarking platform.

We’ve already seen FitGrid’s benchmarking in action through their Survey Intelligence system.  This next step - turning insight into alignment - is exactly what the industry needs.”

“As the category leader in Reformer-based Strength Training, we’re always focused on setting the bar - not just meeting it. Coming from industries like fast-casual restaurants and consulting, I’ve seen how transformational reliable benchmarking can be.

In boutique fitness, FitGrid is finally giving the industry the kind of universal KPI visibility that top-tier operators can benefit from. It’s a critical tool to help those who want to get ahead, stay ahead.

This benchmarking infrastructure will help usher the boutique fitness industry into its next era - one that is rooted in data, sustainably profitable, and constantly innovating to meet the needs of the evolving consumer.”

“One of the greatest challenges in boutique fitness is gaining true visibility - not just into how your own studios are performing, but how they compare across the market. Having access to standardized benchmarks through FitGrid’s true market intelligence empowers franchisors and operators to make smarter, data-driven decisions, identify untapped revenue opportunities, and lead their brands with greater confidence.”

“Before FitGrid, we were flying blind; guessing at benchmarks, stitching together spreadsheets, collecting industry reports, and setting goals with limited context. Now we have both the numbers and the narrative: performance metrics like conversion and retention we can benchmark across the industry, and client sentiment insights we can compare across our modality. No single booking system or industry report sees across brands the way FitGrid does, and that 360-degree intelligence builds investor confidence, improves prospect conversion, and gives our franchisees the clarity to scale with precision.”

“As newcomers to the Pilates space, our FS8 locations need clear visibility into how clients receive us. FitGrid’s flexible AI Surveys and benchmarks against other Pilates concepts have been invaluable in guiding our path forward.”

“Y7 operates in some of the most competitive cities in America, so knowing exactly how clients feel and how our facilities and staff are being received is critical. Because our yoga experience is different from anything else in the market, it’s just as important to see how our metrics compare to our native modality and also other modalities, like HIIT. Cross-industry, cross-platform, cross-modality benchmarks are the next frontier in operator insights and FitGrid is the only group we’ve seen delivering them.”

“As a business operating in a new category - somewhere between wellness, recovery, and social fitness, we’ve lacked clear benchmarks for performance.

FitGrid is finally giving us the intelligence infrastructure to understand how we’re doing not just internally, but relative to other concepts.

The AI-driven insights are invaluable. They help us see what’s working, where we’re leaving money on the table, and how to optimize without guesswork.”

“Benchmarking against the best and the rest, regardless of booking platform or brand (even anonymously), is key. As operators we’re all looking for ways to optimize our time, dollars, and efforts, and knowing that we could do better is helpful to any studio owner. It helps set priorities. If we’re already good we should focus on where we can improve. If we’re not great, let us know the impact of improving so we can prioritize our actions. FitGrid does this in a way we haven’t seen before. Invaluable.”

“What FitGrid has created is exactly what our industry needs. A consistent, benchmarked set of KPIs empowers studio owners to understand their potential and chart a clear, data-backed path toward more ambitious goals. The lack of benchmarks in this space has been a glaring gap for far too long.”

"For way too long this industry has had data hidden away in silos that don’t speak to each other. It has been immensely frustrating trying to find and combine data to get a true sense of what is happening with your studio, how they compare, and what the upside is - all stuff, theoretically, we could have known all along.

FitGrid has finally been able to solve this problem, and the industry is better for it.

"The system revealed that we were leaving significant money on the table - in fact, over 40% more revenue was within reach if we made small but targeted operational changes. We acted on those insights and are already seeing measurable gains, including a 7% lift in revenue compared to the prior period.

What mattered even more was the confidence it gave us: for the first time, we had a system that didn’t just show numbers, but surfaced hidden opportunities and showed us exactly where to focus to capture them.

“For Fhitting Room, FitGrid’s benchmarks and insights are invaluable for identifying additional revenue opportunities and creating targeted outreach efforts with specific cohorts. These insights are guiding our priorities and efforts as we look to thrive in the most competitive fitness environment in the country and could be a huge benefit to the larger fitness industry as a whole.”

“Having worked with hundreds of studios, I can tell you it’s crazy our industry still lacks a standard way to measure performance. Platforms define KPIs differently - or bury owners in way too much data, that misses what actually matters. Without clean, usable metrics, it’s almost impossible to make real progress. FitGrid’s universal benchmarks and industry-wide aggregation finally push things in the right direction: cutting out busywork, reducing human error, and giving owners and consultants a clear picture of performance along with direction on what to do about it. It’s progress the boutique fitness world has needed for far too long.”

"As a leading outsourced sales partner, our role is to drive new clients through the door. But once they’re in, studio owners need clarity on what to do next - whether they’re working with a consultant or managing on their own.

That’s where FitGrid comes in.

Their universal benchmark system shows exactly where a studio stands, and their scalable AI coaching turns those insights into smart, timely actions. It’s the closest we’ve seen to a system that empowers owners and consultants alike to grow with precision."

"As a broker for studio owners who want to sell their businesses, I cannot overstate how important clear reporting AND insight into the upside opportunities for the business are.

FitGrid gives the clearest insights into all of that of any system I have seen, and the planned ability to have it help owners reach their goals (which could be a sale) will be incredibly helpful to studios owners in their search of sale prices they feel adequately reflect the tremendous efforts they have put into building their businesses."

"As a founder, investor, and advisor/consultant to brands in and out of the fitness/wellness industry, I've always known that metrics matter. The FitGrid platform's Intelligence Infrastructure provides an imperative layer of clarity for operational and revenue opportunities.

As I continue to source needs for my portfolio companies and clients, I love recommending this platform. It gives real, actionable data!"

"After working in the industry for 20+ years and trying to bring clarity to how studio owners engage with their businesses, I can say that the insights provided by the Intelligence Infrastructure FitGrid has produced, and the AI coaching element that explains what it’s doing and where the insights come from,  would have helped those conversations immeasurably. It’s a system we have needed for a long time."

"FitGrid’s new Intelligence Infrastructure platform is honestly some of the clearest insight I’ve seen in all my years in this industry. It takes the things we’ve always had to push for and back up with stories or gut instinct - and finally puts them into actual numbers.

That’s a game-changer, because when clients see the data, they’re way more likely to follow through on the advice we give."

"From my many years at Google, I’ve seen firsthand how much of an impact data, benchmarking, and performance metrics can make.

What FitGrid is now doing - automatically surfacing true market intelligence via AI - changes the game for me and my clients. It makes insights visible in real time, removes guesswork, and shifts the standard for what quality decision-making in the wellness & fitness space must look like."

"One of the hardest things for studios is turning data into action. What I love about FitGrid is how its AI surfaces patterns that actually help owners and teams make smarter decisions in real time. It’s not just information - it’s direction. Definitely the way of the future."

"FitGrid’s intelligence system takes care of the repetitive, error-prone work like data pulls and benchmarking. With those tasks off my plate, I can give my clients clear insights, fast, while focusing on strategy. It frees me to guide owners on the decisions that drive their business forward."

"As a business systems consultant, I help studios scale with simplicity by cutting down on manual work and boosting efficiency. Many owners and teams get stuck trying to build systems that actually scale. FitGrid’s new Intelligence Infrastructure and AI coaching take out the guesswork, giving studios the tools to make smarter decisions and grow faster with less stress."

"As a long-time consultant to the space, with two studios of my own, I’ve long struggled with decoding and evaluating the signals in the data.

The AI coaching tool FitGrid has developed looks at the data and offers insights and suggestions that will have me as a consultant, ensure that I can pinpoint where my clients look in their business, areas to  focus on to impact their bottom Iine and develop strategies for success, that I might not have considered before."

"As a long time observer of the concepts that have and haven’t worked in fitness, there is one thing I know for a fact - the brands that listen to their clients, deeply absorb the feedback and data about their products and services, and that nail the basics day in and day out - win.

The problem is that so many businesses have trouble getting the feedback and deciphering what they’re hearing. That’s where the Intelligence Infrastructure and AI coaching elements I’m seeing FitGrid provide can offer clear signals to studio owners about what’s working and what’s not. It’s the most comprehensive I’ve seen to-date."

"As a lawyer to the space, and someone who has evaluated hundreds of FDDs, I can attest to how limited they are in offering real insight into franchise performance or explaining why some units succeed while others struggle.

FitGrid’s unified performance view will be a critical tool in selling franchise opportunities, providing franchisors with the clarity they need to assess and compare performance across the entire system. This kind of clarity will empower both franchisors and franchisees to scale effectively."

"With standardized KPIs that allow comparisons across booking systems, and true market benchmarks, it becomes easier to identify revenue and profit shortfalls and opportunities, and therefore to build better forecasts.

For professionals who care that their forecasts reflect market reality, FitGrid is creating an intelligence layer and advice system that's truly innovative and unmatched."