Universal KPIs

Industry Endorsements

Endorsements
Support For FitGrid's True Market Intelligence

"Fitness, broadly, has long needed a unifying language … We recognize the value of any effort to make that happen."

Liz Clark
President & CEO, HFA

"The fitness industry is growing, but to mature and scale further it needs a common language.

FitGrid is building this common language and benchmarking platform."

JJ Gantt
CEO, Barry's Bootcamp

"True market intelligence is the holy grail. A simple, unified intelligence system is worth its weight in gold."

Jon Canarick
Title

"Without consistent benchmarks, franchisors are forced to lead on gut instinct"

Julian Barnes
Marketing Manager, New York

"Universal benchmarks and true market intelligence make everything easier: valuing businesses, uncovering untapped revenue, and driving operational efficiency"

Jeremy Hirsch
President & CEO, HFA

"This is the moment for fitness to build an industry-wide set of benchmarks and KPIs as did the global advertising industry and healthcare market"

Jerrold Jackson
Marketing Manager, New York

"You can’t have artificial intelligence without intelligence. Gathering data, building KPIs and using the information … will define the winners and losers over the next 24 months"

Pete Moore
Title

For the wellness industry to grow, we need to speak a common data language … That’s why we’re working with FitGrid to bring greater transparency and intelligence to industry”

Len Fridman
Wellness Living

“FitGrid has built the intelligence system our industry has been missing. Being able to see exactly how much revenue you’re leaving on the table … is a game changer”

Jay Galluzzo
President & CEO, HFA

“Every industry that has matured into an investable asset class has done so by adopting consistent benchmarks.

Fitness remains fragmented - its largest brands operate on different metrics, making comparability difficult. Until the sector rallies around shared standards, valuations will continue to lag behind its true potential.”

Matthew Rovelli
Marketing Manager, New York

"Fitness… has long needed a unifying language… We applaud and support any effort to make that happen."

"Fitness… has long needed a unifying language… We applaud and support any effort to make that happen."

Liz Clark
President & CEO, HFA

“Every industry that has matured into an investable asset class has done so by adopting consistent benchmarks.

Fitness remains fragmented - its largest brands operate on different metrics, making comparability difficult. Until the sector rallies around shared standards, valuations will continue to lag behind its true potential.”

Matthew Rovelli
Marketing Manager, New York

"Fitness… has long needed a unifying language… We applaud and support any effort to make that happen."

"Fitness… has long needed a unifying language… We applaud and support any effort to make that happen."

Liz Clark
President & CEO, HFA

“Every industry that has matured into an investable asset class has done so by adopting consistent benchmarks.

Fitness remains fragmented - its largest brands operate on different metrics, making comparability difficult. Until the sector rallies around shared standards, valuations will continue to lag behind its true potential.”

Matthew Rovelli
Marketing Manager, New York

"Fitness… has long needed a unifying language… We applaud and support any effort to make that happen."

"Fitness… has long needed a unifying language… We applaud and support any effort to make that happen."

Liz Clark
President & CEO, HFA

“Every industry that has matured into an investable asset class has done so by adopting consistent benchmarks.

Fitness remains fragmented - its largest brands operate on different metrics, making comparability difficult. Until the sector rallies around shared standards, valuations will continue to lag behind its true potential.”

Matthew Rovelli
Marketing Manager, New York

"Fitness… has long needed a unifying language… We applaud and support any effort to make that happen."

"Fitness… has long needed a unifying language… We applaud and support any effort to make that happen."

Liz Clark
President & CEO, HFA

“Every industry that has matured into an investable asset class has done so by adopting consistent benchmarks.

Fitness remains fragmented - its largest brands operate on different metrics, making comparability difficult. Until the sector rallies around shared standards, valuations will continue to lag behind its true potential.”

Matthew Rovelli
Marketing Manager, New York

"Fitness… has long needed a unifying language… We applaud and support any effort to make that happen."

"Fitness… has long needed a unifying language… We applaud and support any effort to make that happen."

Liz Clark
President & CEO, HFA

“Every industry that has matured into an investable asset class has done so by adopting consistent benchmarks.

Fitness remains fragmented - its largest brands operate on different metrics, making comparability difficult. Until the sector rallies around shared standards, valuations will continue to lag behind its true potential.”

Matthew Rovelli
Marketing Manager, New York